Chanana promoted to lead Toluna and MetrixLab India

Global insights technology and panel provider Toluna has appointed Dixit Chanana as Managing Director of Toluna and MetrixLab India offices. With full responsibility for the development of the India business, Dixit will play a key role in meeting the company’s goal to become a one-of-a-kind organization that offers end-to-end market research capabilities and sets a new standard for delivering world-class insights and business impact.

In the new role, Dixit will head up commercial activities for both entities and consolidate and build the client base in India and South Asia markets, including Bangladesh, Sri Lanka, and Pakistan. He will also work towards a seamless integration of the two companies. Dixit brings a wealth of experience from over 20 years in market research, sales, business expansion, brand building, and team leadership. Based in Gurugram, Dixit joined Toluna in 2020 as the Country Director for India office and has successfully established Toluna as a leader in technology-driven, agile online research companies in India.

Dixit commented, “I feel privileged to take on this role at such an exciting time for our company. It’s an honor to have been given the opportunity to lead an amazing team of people who have demonstrated a strong commitment and desire to build both the Toluna and MetrixLab brands in India in such a short time.”

Ludo Milet, MD for Asia Pacific, said, “India remains a key market for both Toluna and MetrixLab’s growth strategies. Dixit will bring continued and consistent leadership to both businesses, focusing on commercial and operational integration and ensuring our clients continue to receive the best of our innovative research solutions and agile technology platform. Dixit has successfully transformed Toluna’s presence in India, and we are convinced he will succeed in this expanded role.


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