Brave Bison and Unruly forges partnership

Social video company Brave Bison and social video ad platform Unruly have joined forces to launch a collaboration which was announced during Advertising Week Asia.

Brave Bison and Unruly have been working independently on many of the same brand campaigns over the last four years across the Asia-Pacific market including campaigns for ANA, Shell and Proctor and Gamble. Now as partners, Unruly will provide the data, insights and distribution whilst Brave Bison will provide the creative ideation and production, coupled with a wide influencer network – a unique proposition to brands across APAC.

Caroline Troman, General Manager for APAC at Brave Bison commented: “We are really excited to be partnered with Unruly, it was a completely natural fit, both our businesses have the same end to end strategic approach to Social Video and both offer complementary elements of this approach. Together we now believe we offer something completely unique to the market, creativity & data working together from the onset. As the Social Video space becomes more and more crowded, it’s imperative that data and creativity are acting as one to enable the brand messages through the diverse social channels to stand out from the crowd.”

Phil Townend, Chief Creative Officer APAC at Unruly commented: “Unruly has been pioneering the power of social video since our inception back in 2006, advocating brand storytelling which users choose to watch and share. Brave Bison embody this spirit of creativity, and craft powerful, emotive videos which are proven to drive results for big blue chip brand partners. Now advertisers have a trusted end to end solution which combines best in class creativity, programmatic activation and measurement as they seek to reconnect with consumers at a human level”