Author name: Team

Ipsos UU boosts ambitious growth targets with role enhancements

Ipsos UU India has implemented a slew of role enhancements to gear up for ambitious growth targets, launch of contemporary solutions and leveraging opportunities for its qualitative research vertical.  Commenting on the development, Amit Adarkar, CEO, Ipsos India said, “These role enhancements are meant to strategically elevate and enhance the role of Ipsos UU in […]

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Intra Research Welcomes New CEO

Online panel company Intra Research has appointed Helle Raun Oddershede as its new Chief Executive Officer (CEO). This strategic move reflects the company’s commitment to further growth and expansion in global markets. Helle Raun Oddershede brings a wealth of experience to her new role, with a career spanning over 15 years in the market research

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New name for GMO Research

Effective 1 May 2024, GMO Research, Inc., one of the leading Sample Panel Providers in Japan, has officially changed its name to GMO Research & AI, Inc. The decision to rebrand comes as a response to the rapid advancements in AI technology and its transformative impact on various industries. The new name reflects the company’s

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GWI launches Respondent Level Data on Snowflake Marketplace

Consumer research company GWI has debuted its Respondent Level Data (RLD) on Snowflake Marketplace, giving customers access to unaggregated consumer data to conduct advanced analytics. GWI’s RLD solution will allow Snowflake Marketplace users to integrate and analyse GWI’s powerful consumer data immediately. With GWI’s RLD in Snowflake Marketplace, customers can receive live access to the

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2CV strengthens leadership with a round of promotions

Consumer and B2B researcher 2CV has celebrated a series of promotions, showcasing the talent within its ranks. Among the notable promotions are Chris Oatey and Jon Smetherham, who have been elevated to the positions of Regional Directors. In their new roles, Oatey and Smetherham will spearhead the Asia team from the company’s Singapore office. Additionally,

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Datamatics expands with new acquisition

Digital tech solutions provider Datamatics has acquired Dextara Digital, a premier provider of Salesforce services. With the acquisition of Dextara Digital, Datamatics will expand its capabilities in the Salesforce ecosystem, enabling it to tap into the growing Salesforce market while further strengthening its position as a leading Digital Technologies provider. Dextara Digital is a Salesforce

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Two key appointments in Toluna C-Suite

Insights technology and panel provider Toluna has made two critical appointments to its executive leadership team. Lucia Moir has been appointed Chief Operations Officer and Priyanka Sarkar has been promoted to Chief Research Officer. As Chief Operations Officer, Lucia will lead the operations and project management teams, maintaining a key focus on the integration of

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Behaviorally teams up with Alibaba

Transaction insights firm Behaviorally has entered a partnership with Alibaba, which makes Behaviorally’s market leading product, PackFlash®, readily available on Alibaba’s TMIC (Tmall Innovation Center) platform, providing support for brands measuring packaging design and eCommerce visual effectiveness in China, in combination with real-market shopper and behavioral data. Established in 2017, the TMIC is the dedicated

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Kantar collaborates with Realeyes to battle survey fraud

Marketing data and analytics firm Kantar has forged a partnership with computer vision and attention measurement company, Realeyes. The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI, to further validate that survey respondents are real people. The combination of Verify and QubedAI further enhances the quality of data collected from

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