App Annie hires new MD for Asia Pacific

App insights agency, App Annie, has appointed Cindy Deng as Managing Director for Asia Pacific. She will be responsible for the company’s customer-centric efforts and go-to-market strategy in the region.

Deng comes with more than 18 years of experience in digital advertising, data management, data analytics, and enterprise technologies for major Fortune 1000 companies across the CPG, auto, finance, travel and technology industries. In her most recent role at Turn, she was responsible for the overall P&L, strategies, and daily operations of Turn’s business in Asia Pacific.

“From day one, we have had a keen focus on Asia Pacific, and the region currently accounts for more than 40 per cent of our global business. Drawing on her vast experience and leadership abilities will be key as we continue to scale and deepen our investment in a comprehensive solution — from our product suite and customer success to training and professional services,” said Bertrand Schmitt, CEO and Co-founder of App Annie.

“From an industry perspective, we are at a tipping point of change as more brands turn to mobile. Companies need independent and trustworthy insights into their mobile consumers; this is critical for businesses to engage with their customers and build successful business strategies,” said Deng.

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