Andrea Borelli named new MD for Nielsen HK & Macau

\"\"Data analytics company Nielsen has appointed Andrea Borelli as the managing director for Nielsen Hong Kong and Macau.  Borelli reports to Cindy Shin, Developed Asia Leader, Nielsen Global Connect.

Borelli will play a key role in meeting the company\’s growth goals and refining Nielsen Hong Kong & Macau strategies to cope with the evolving needs of the clients, especially during this challenging time faced by the industry. He will also be instrumental in further strengthening Nielsen’s leading reputation in the research industry with the company’s unique and comprehensive insights as well as data.

Borelli has more than 15 years of senior management experience, including several senior roles at Nielsen such as Commercial Leader for the Netherlands, Client Service Director for Global Nielsen accounts and managerial positions for various reputable FMCG manufacturers, mainly responsible for developing their strategic innovations. Having a solid understanding of the sophisticated local market with a global perspective, he will capitalize on the growth opportunities for Nielsen Hong Kong and Macau.

“We are pleased to have a leader like Borelli with forward-looking visionary and a proven track record of building profitable businesses to guide Nielsen Hong Kong and Macau to bring to create even greater value to our clients and maximize business impact, especially in the tough environment,” said Shin.

“I’m thrilled to be able to lead such a strong and dedicated team of market research leaders in Hong Kong to help our clients address their business strategies in this changing and uncertain landscape. We all know how tough the retail market is under the epidemic, but I firmly believe that with Nielsen’s unique data and insights, our clients can be a step ahead in finding growth opportunities in today\’s uncertainty,” expressed Borelli.