is the leading media for market research, consumer insights, and digital analytics  in Asia.


is the leading media market research, consumer insights, and digital analytics  in Asia.

Featured Posts

IIEX APAC 2024 – The Future of Consumer Insights in APAC

By Colin Wong – Expert Channel Host, Focus on APAC

The IIEX APAC 2024 (Insight Innovation Exchange Asia Pacific)

Economic / IndustryFeatures

Brunei—a missed opportunity?


Brunei Darussalam represents a market that is often overlooked, characterized by limited research engagement due to its size, with a population of only

Case studiesFeatures

How Cost-of-Living Pressures are Altering the Consumer Electronics Landscape

By Toluna

The rising cost of living is influencing consumers’ preferences when

Consumer & Shopper

Game Changers: Bridging the Gap Between Marketers and Gamers

By Jonathan Smetherham, Research Director at 2CV

Gaming has evolved into a massive global phenomenon, captivating

Qualitative research
Methodology / Academic

Face-to-face research is coming back, but will it be the same?

The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open …

Consumer & Shopper

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning …

Case studies

Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it …

Consumer & Shopper

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led …


How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services …

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Behaviorally teams up with Alibaba

Transaction insights firm Behaviorally has entered a partnership with Alibaba, which makes Behaviorally’s market leading product, PackFlash®, readily available on …


Two key appointments in Toluna C-Suite

Insights technology and panel provider Toluna has made two critical appointments to its executive leadership team. Lucia Moir has been …


IFM Research Announces New Ownership and Rebranding

IFM Research is delighted to announce the new ownership of Infocus Mekong Research and its subsequent rebranding, effective as of …


Kantar collaborates with Realeyes to battle survey fraud

Marketing data and analytics firm Kantar has forged a partnership with computer vision and attention measurement company, Realeyes. The partnership …


Kantar, PwC Australia, and Glow collaborate on sustainability

Research and consulting businesses Kantar, PwC Australia, and Glow have teamed up to integrate a standardised metric into their services …


Circana launches Liquid Data Engage

Consumer behavior advisor Circana has unveiled Liquid Data Engage, which addresses the unique challenges faced by retailers, simplifying the complexity …

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