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is the leading media for market research, consumer insights, and digital analytics  in Asia.

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is the leading media market research, consumer insights, and digital analytics  in Asia.

Featured Posts
EventFeatures

IIEX APAC 2024 – The Future of Consumer Insights in APAC

By Colin Wong – Expert Channel Host, Focus on APAC

The IIEX APAC 2024 (Insight Innovation Exchange Asia Pacific)

Economic / IndustryFeatures

Brunei—a missed opportunity?

By BVA BDRC Asia

Brunei Darussalam represents a market that is often overlooked, characterized by limited research engagement due to its size, with a population of only

Case studiesFeatures

How Cost-of-Living Pressures are Altering the Consumer Electronics Landscape

By Toluna

The rising cost of living is influencing consumers’ preferences when

Consumer & Shopper

Game Changers: Bridging the Gap Between Marketers and Gamers

By Jonathan Smetherham, Research Director at 2CV

Gaming has evolved into a massive global phenomenon, captivating

Qualitative research
Methodology / Academic

Face-to-face research is coming back, but will it be the same?

The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open …

Consumer & Shopper

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning …

Case studies

Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it …

Consumer & Shopper

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led …

Comment

How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services …

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News

Behaviorally teams up with Alibaba

Transaction insights firm Behaviorally has entered a partnership with Alibaba, which makes Behaviorally’s market leading product, PackFlash®, readily available on …

News

Two key appointments in Toluna C-Suite

Insights technology and panel provider Toluna has made two critical appointments to its executive leadership team. Lucia Moir has been …

News

IFM Research Announces New Ownership and Rebranding

IFM Research is delighted to announce the new ownership of Infocus Mekong Research and its subsequent rebranding, effective as of …

News

Kantar collaborates with Realeyes to battle survey fraud

Marketing data and analytics firm Kantar has forged a partnership with computer vision and attention measurement company, Realeyes. The partnership …

News

Kantar, PwC Australia, and Glow collaborate on sustainability

Research and consulting businesses Kantar, PwC Australia, and Glow have teamed up to integrate a standardised metric into their services …

News

Circana launches Liquid Data Engage

Consumer behavior advisor Circana has unveiled Liquid Data Engage, which addresses the unique challenges faced by retailers, simplifying the complexity …

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